Fall 2026
Information and Communication Technologies
This course prepares Business Administration students to strategically use Information and Communication Technologies as a core driver of managerial decision-making. Over the semester, students will cover information systems, cybersecurity, spreadsheets, databases, and Artificial Intelligence as a complementary tool for optimizing document management and organizational productivity.
Staff
Syllabus
Download the full syllabus as a PDF.
Syllabus (PDF)Topics
Module 1. ICT in Organizations
- Concepts and Importance of ICT in Organizations
- Hardware and Software
- Organizations' Online Presence
- Cloud Computing
- Internet of Things (IoT)
Module 2. Information Systems
- Basic Concepts
- Classification of Information Systems
- Enterprise Systems
- Impact of Information Systems on Organizations
Module 3. Information Security
- Basic Concepts
- Information Security Risks
- Ethics in Organizations
Module 4. Digital Documents
- Document Visualization and Outlining Tools
- Mail Merge and Connecting to External Data
- Document References
- Collaborative Work and Document Revisions
- Integrating Form Controls
- Images
Module 5. Information Presentation Tools
- Introduction to Information Presentation Tools
- Use and Function of Visual Media
- Best Practices
- Classification of Presentation Tools
- Planning, Integration, and Development of Visual Media
Module 6. Spreadsheets
- Spreadsheet Fundamentals
- Intermediate Functions
- Conditional Formatting
- Data Analysis Tools
- Data Validation
- Pivot Tables and Charts
- Form Controls
- Introduction to Macros
Module 7. Databases and Their Impact on Organizational Performance and Decision-Making
- Basic Concepts
- Data Analysis Tools
- Market Intelligence
Grading
- 20%
Use of Tools
Computer-based practice solving data, formula, and automation problems in real time during class.
- 20%
Case Analysis
Resolution of business cases presented as short executive reports.
- 20%
Student Presentations
Presentation of emerging IT topics in organizations.
- 10%
Quick Exams
Short theoretical quizzes on the course topics.
- 30%
Final Exam
Theoretical-practical exam covering the course topics.
Policies
- Attendance carries no direct percentage weight in the final grade. However, a minimum of 80% attendance is required to be eligible for continuous assessment and the final ordinary exam.
- All submitted work (assignments, presentations, and projects) must be original. Generative AI tools may be used only for research, brainstorming, or grammar review, but not to draft the final content. The instructor reserves the right to request an in-person oral defense of any submitted work; if the student cannot demonstrate mastery of the topic or authorship of the text during that defense, the activity will be voided (a grade of zero).
Readings
Available at the UNAM digital library (bidi.unam.mx) as downloadable PDFs.
- Cohen Karen, D., & Asín Lares, E. (2014). Tecnologías de la Información. Estrategias y transformación en los negocios (6th ed.). Mexico City: McGraw-Hill Interamericana.
- Franklin, F. (2019). Introducción a la administración. Evolución, aplicaciones y tendencias (1st ed.). Mexico City: Cengage Learning.
- Laudon, K., & Laudon, J. (2020). Management Information Systems: Managing the Digital Firm (16th ed.). New York: Pearson Education.
- Sousa, K., & Oz, E. (2015). Management Information Systems (7th ed.). Stamford, CT: Cengage Learning.
- Stair, R., & Reynolds, G. (2018). Principles of Information Systems (13th ed.). Boston, MA: Cengage.